The Problem
The current discovery process on Patreon primarily relies on a basic input field and keyword search, which can be limiting in terms of exposing the diversity and variety of talent on the platform.
The Solution
The solution was to add a random and personalized search feature based on user preferences to enhance the the discoverability of creators. Additionally, creator bio cards were updated with a priority on its information display.
User Interviews
The goal of these interviews was to understand a users content preferences, discoverability expectations, and perceived barriers to supporting creators.
Identifying Trends and Patterns
Using AI and data synthesis techniques, we transcribed, summarized, and highlighted reoccurring trends and patterns from our interviews
Key Takeaways
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A common theme across our interviews was the unclear or uninformative search results of the current Patreon setup.
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Many users find Patreon to have poor search recommendations.
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Creator discoverability is limited to specific keyword searches.
Current Usability Audit
The goal of this usability audit was to understand the pain points of the existing experience and user flow of Patreon.
Usability Audit Thoughts
"This audit was highly beneficial. It allowed us to clearly visualize our users feedback and frustrations from the interviews we conducted. Once we had this layed out, the design vision became quite clear."
Wireframes
The wireframes below were rapidly iterated upon, focusing primarily on a new discoverability feature and bio card layout.
Personalized Search
This personalized search update was designed and developed so that user preferences and search history can quickly and randomly bring a user creators that would previously only have been found using specific keyword searches.
Bio Card and Tag Display Updates
The creator bio cards were enhanced to show more relevant and clear information with the goal of increasing clicks per creator. The tag display was also formatted to fit on one page, giving visibility to all options at once.
The ability for a creator to add a welcome message or video was also added. Allowing the user to gain more information on the creator without leaving their search results page.
The Final UI
The final UI was one that allows for a wider array of creator discoverability while limiting user scrolling, missed clicks, and unnecessary flows.
Usability Testing
During our usability testing, we placed a heavy focus on the the personalized search feature and the discoverability of new creators.
Outcome
The outcome of this update was positive. We successfully enhanced the discoverability of creators and prioritized the information display of their bio cards.
Given the results of the usability test, we concluded that a new feature as important as a random and personalized search would need to have a more obvious signifier on key pages. With the goal to increase overall creator discoverability, we do not want this component to go unnoticed.
My Final Thoughts
"Redesigning this experience for Patreon deepened my understanding of information hierarchy and meaningful user journeys. Every click needed to serve a purpose — guiding users forward, not in circles — to make discovery feel intuitive and rewarding."
