Fitness

End-to-End

Mobile

Case Study

Trak: a social focused and feed-centric fitness app

Trak: a social focused and feed-centric fitness app

Fitness

End-to-End

Mobile

Case Study

Trak: a social focused and feed-centric fitness app

Summary

Trak is more than a fitness app, it’s a social asset for your fitness journey. Designed to turn solo workouts into shared experiences, Trak combines community-driven features with clear, motivational data to keep users engaged, inspired, and on track. A social-first interface helps users stay connected, celebrate milestones, and push toward their goals.

72% of users stated they would switch from their current fitness app due to Trak’s usability and community features, validating its competitive advantage.

Skip to Final Designs ↓

Go to prototype ↗

72% of users stated they would switch from their current fitness app due to Trak’s usability and community features, validating its competitive advantage.

72% of users stated they would switch from their current fitness app due to Trak’s usability and community features, validating its competitive advantage.

Skip to Final Designs ↓

My Role

Product Designer

Tools

Figma
SurveyMonkey
Dovetail

Project Timeline

6 weeks

My Role

UX Design
Branding

Tools

Figma
SurveyMonkey
Dovetail

Project Timeline

6 weeks

The Problem

Most fitness apps lack meaningful social interaction, leaving users feeling isolated and less motivated to stay consistent with their goals.

“I mostly just log my runs and close the app. It’d be cool if there was more interaction — something to keep me coming back.”

The Solution

Offer a familiar, social-first interface where users can connect, engage with posts, and easily understand their progress — no matter their experience level.

Summary

Trak is more than a fitness app, it’s a social asset for your fitness journey. Designed to turn solo workouts into shared experiences, Trak combines community-driven features with clear, motivational data to keep users engaged, inspired, and on track. A social-first interface helps users stay connected, celebrate milestones, and push toward their goals.

Skip to Final Designs ↓

Go to prototype ↗

72% of users stated they would switch from their current fitness app due to Trak’s usability and community features, validating its competitive advantage.

72% of users stated they would switch from their current fitness app due to Trak’s usability and community features, validating its competitive advantage.

My Role

UX Design
Branding

Tools

Figjam
Figma
Dovetail

Project Timeline

6 weeks

My Role

UX Design
Branding

Tools

Figma
SurveyMonkey
Dovetail

Project Timeline

6 weeks

Research

This survey aims to gather insights into the current preferences, habits, and expectations of runners regarding social connection and community engagement.

Key Results

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73% reported that seeing other people’s progress or achievements motivates them to run more frequently.

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64% of users expressed frustration with overly complex running apps, citing cluttered interfaces, overwhelming data presentation, and hard-to-find features.

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62% of respondents said they would like to engage in post-run discussions or reflections with their social circle, beyond simply sharing their stats.

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68% said they would be more likely to use a running app that emphasizes community engagement and social connection.

→

73% reported that seeing other people’s progress or achievements motivates them to run more frequently.

→

64% of users expressed frustration with overly complex running apps, citing cluttered interfaces, overwhelming data presentation, and hard-to-find features.

→

62% of respondents said they would like to engage in post-run discussions or reflections with their social circle, beyond simply sharing their stats.

→

68% said they would be more likely to use a running app that emphasizes community engagement and social connection.

User Flows

Trak's user flows were initially segmented as follows:

→

Login / Home

→

Home / Messages / Profile / Pre Activity

→

Activity / Post Activity / Home

My Thoughts

“This phase of the study focuses on shaping user flows and information architecture. The hierarchy was designed to naturally support both social connection and motivation, merging function with emotion.”

Building a System Fit for a Runner

Wireframe Sketches

While not all sketches were used moving forward with the design process, all of them were an incubator for a better and more enjoyable end product.

High Fidelity

Every detail of Trak was carefully chosen to ensure users can easily find their way around the app and stay inspired to keep moving.

Direct Messaging

A messaging platform built directly into the Trak ecosystem makes it simple for users to connect, plan activities, and stay in touch without jumping between apps.

Social Connection

The social media-inspired layout, combined with easy-to-read activity data, creates a familiar and motivating user experience.

Activity Flow

Trak’s activity flow stands out by presenting post-run data like mile splits and heart rate analysis in a clean, visually engaging way that makes progress easy to understand.

Outcome

Trak successfully turned fitness into a shared experience by blending data and community. Users not only found the app easy to use, but also felt motivated by seeing their progress alongside peers. The social features encouraged consistent engagement, while milestone celebrations reinforced accountability and built a sense of belonging.

72% of users stated they would switch from their current fitness app due to Trak’s usability and community features, validating its competitive advantage.

72% of users stated they would switch from their current fitness app due to Trak’s usability and community features, validating its competitive advantage.

72% of users stated they would switch from their current fitness app due to Trak’s usability and community features, validating its competitive advantage.

"I would honestly use this over my Garmin. I feel motivated and connected just from the few minutes I used it!"

"Yeah this is very motivating. I'm obsessed with the social media layout and colors. I actually feel like going on a run right now."

"As a Strava user, I have to say that this is fantastic. I truly understand the meaning behind community when it comes to fitness. Even I feel Strava can be a bit overwhelming at times, so this seems like a great solution."

This app has a working prototype. Visit this page on a desktop or tablet to interact with it.

This app has a working prototype. Visit this page on a desktop or tablet to interact with it.

My Final Thoughts

"Designing Trak was a valuable learning experience. I gained an understanding of how to design for both motivation and functionality, while also learning best practices for presenting data in a way that feels clear and approachable rather than overwhelming."

Go to prototype ↗